Many are using this word, but there are few who really know what it means.
Crowdsourcing results from the union of two English words, crowd, meaning crowd and source, which means source or better source of information. That’s right, Crowdsourcing is a source of information originating from a “group of people” that comes together to solve problems, test new products, create content, find solutions.
Thus, the concept of crowdsourcing, is closely linked to the collective intelligence, a social model in which knowledge is coordinated in real time to generate mutual gains for the people involved.
However, the idea is not new, in fact comes from very ancient times, such are our ancestors gathered around the fires, or the Chinese techniques of placing the children in a circle, exploring the ability of the group to come up with a new idea to solve problems.
In recent years, this concept of “crowdsourcing” has won several supporters and has effectively becoming a source of troubleshooting for organizations.
But it is difficult to separate the concept of “crowdsourcing” of the Internet. Because the reason for being of the Internet is the same: in 1989, Tim Berners-Lee proposed a project file that allowed people to collaborate together by combining their knowledge in a web of documents, shortening distances, bringing people together and allowing information It is disseminated.
Examples of use
There are countless examples of crowdsourcing of the various companies: Fiat created a model of social network (Fiat Mio) for your consumers to think and to design a new concept car. It is the total involvement of consumers who post suggestions, ideas, get feedback, and share comments.
Costs? Only to allow access to information that previously was not available.
Another example is the My Starbucks Idea platform where consumers post ideas about the brand, featured on products, and the most votes are implemented. A great way to market research to meet consumer opinion!
The Threadless is a company that makes t-shirts, but the printed drawings these are sent by users of their community. The winners win a t-shirt and receive a cash prize.
The best known: Wikipedia because it allowed the creation of the largest online encyclopedia through collaboration of users in content writing, sharing and correction of information.Universal Music Group also launched a crowdfunding platform – The Vinyl Project – through which you want to re-edit with the help of listeners, “rare records” or have “non-existent” in vinyl format.
By using crowdsourcing in your company can solve problems or develop projects, saving time and money, and above all will allow to have a wide range of quality proposals that can choose.
In a nutshell crowdsourcing allows achieve success together!
Watch out more on: https://www.youtube.com/watch?v=Buyub6vIG3Q
